In the competitive world of e-commerce, your website’s design and the quality of product presentation on it goes a long way in generating trust among the potential buyers. The buyers would base their purchase decision on the basis of perceived value of your products.
The perceived value of your product, of course, is greatly affected by web design as well as the quality of images of your products.
However, if you are a start-up on a tight budget, it may be difficult for you to hire a professional photographer because they do not come cheap. The good news, on the other hand, is that there are several photography tools and hacks that you can master yourself to take some professional quality photos of your products.
Good photographs are essential for all types of web projects and websites, not just eCommerce websites, so learning these skills will help you out in many different ways.
Let us then take a look at the tips and tricks to take high quality product photos without paying through your nose.
1. Choose the right lighting
The quality of light available during your photo shoot is a key determinant of the overall worth of your pictures. As a rule of thumb, you should choose natural light over artificial light sources.
This is because natural light has a more uniform spread in contrast to artificial light sources that are patchy in their distribution. Early to mid-afternoon are perhaps the best time to schedule your photo shoot.
Similarly, shadow generation is another trick you should master to enhance the quality of your photos. Typically, product photos are best displayed when you make use of soft shadows as opposed to hard shadows. Hard shadows are generated when you take photos where the source of light is smaller than the size of product itself. In other words, make sure the source of your light is a large window, or simply arrange the photo shoot outdoors.
2. Mind the background
One of the oft-used tricks of product photography is a white background that helps the to put the focus on the product itself. Creating this effect is indeed fairly easy, and all you would require is an appropriate sized white fabric that is bent into a curve. However, if you want to do it a little more professionally, then obtain a mat board from an art supplies store.
Remember to set up the white sweep carefully. The easiest and most practical way is to keep the product on a table which itself is placed against a wall. You can then easily tape the white sweep on to the wall and the table. The product should be placed on the flat part of the white background.
3. Get a tripod
One of the cardinal rule of professional photography is to reduce any instance of motion blur, an effect caused by unsteady hands. You may think you have exceptionally steady hand but it is best to not rely on it at all.
In fact, since product photography involves really small distance between the camera and your object, the effect of slightest unsteadiness is greatly exaggerated and compromises the quality of pictures.
Therefore, try to arrange for a tripod to completely eliminate any chance of motion blur affecting your photos. Any functional tripod would do greatly, and, if you cannot arrange for it, then look for a workable scaffolding.
In conjunction with the tripod, make use of the camera’s in-built timer to further sharpen your photos.
4. Experiment with angles and scales
You should have fun taking pictures with different angles of your product. This is because, as a novice photographer, you would not know which angle would bring out the best features of your product.
Your only chance is to experiment as much as you can so that you can compare the end result.
Similarly, provide a sense of scale to viewers by generating contrasts. Sometimes, it becomes difficult for viewers to get the right scale of your product by looking at pictures alone. By placing another everyday item next to the product, you can help them visualize the correct size of the product.
5. Be careful with camera settings
Right camera settings are key to generating professional quality pictures. Resist the temptation to use flash as it may create hard shadows and highlight your product in an uneven fashion.
Alternatively, you may also use a white plastic tape on your flash. Set your white balance to auto. When it comes to image setting, you can choose raw as your default option.
Set your ISO to as low as possible as it controls the sensor. The lower the ISO value, the lower the noise captured in your images. Finally, use aperture priority mode when it comes to exposure settings.
6. Make use of editing and retouching services
Finally, do not think your job is complete once you have done all the hard work and taken the photos.
These photos need further processing so that there is uniformity in terms of sizes and color correction.
Thankfully, this does not require any sophisticated Photoshop experience and can be competently done on basic photo editing software such as GIMP or Aviary image editor.Read More